A rebranding of an iconic Portland property.
SERVICES PROVIDED:
Architecture
Interiors
Structural Engineering
KOIN Tower is a downtown Portland landmark, and a striking part of the city’s skyline. Its interior, however, reflected a different era. When the building was sold, the new owners decided that it needed to be repositioned to provide what tenants are looking for in a modern Class A office environment. Mackenzie worked hand-in-hand with the brand strategists at Think Joule, and the building’s brand was comprehensively rethought.
DESIGN DRIVERS
The renovation thoroughly embraces modern Portland and refreshes what has long been an iconic downtown building.
The lobby, as the main point of arrival for the building, creates a new sense of place.
A large interactive wall, featuring custom content and social media, is a focal point of the room and an engaging piece of community-building technology.
The brand motif was woven into the design, and can be seen in the pattern of the decorative screen over the lobby’s main seating area and the new elevator door skins.
